![]() And that translates to fewer calls and emails for your customer support team. Screencast videos are an excellent way to introduce your product to new customers, or help existing customers get up to speed with your product. Screencasts are great for showing viewers the best way to use an online application, or software application, step-by-step. Simply put, a screencast is a digital recording of your computer screen, usually accompanied by audio narration. Then, I’ll include some bonus tips for how you can improve your screencasts so people will actually watch and share your videos.īefore we dive in, let me clarify what we’re talking about when we say, “screencasts”. In this guide, I’ll walk you through the tools and techniques I’ve learned so you can create screencast learning videos that will actually help your audience learn. Since 2008, I’ve created more than 1,500 screencast tutorial videos for my own WordPress tutorial series, and clients like Automattic, GoDaddy, WooCommerce, Namecheap, and dozens of others. They may be an expert user of the software, but they’re certainly not focused on education - on making sure that you, the viewer, can actually learn. If you’ve watched many screencast videos, you’ve probably noticed they’re usually created by an ‘expert’ who’s just rapidly clicking through screens and checkboxes in a dizzying blur, while using confusing tech jargon and trying to impress you with everything that’s in their head. ![]() But if you want to create effective instructional videos people will actually watch and share… well, that takes a little more effort. With just a couple of tools, anyone can record a video of their screen and upload it to YouTube. These days, it’s relatively easy to create a screencast tutorial video. ![]()
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